Client Name:- Ayush Pandey
Company: Skillvalley ****
Publish Date: 7 July 2022
Discovering the right Twitter Strategy by answering the right questions.
Ayush has been working on a startup while he was in 1st year of college. He started his first startup with his best friend.
Late, he decided to leave his first startup and then started Skillvalley 1 year back in Feb 2021. Ayush is a 3rd-year computer science student
Skillvalley is one Stop platform for students to come together and learn new skills
Which is in collaboration with 27+ colleges across India
Raise INR 1 Million pre-seed recently
He wanted to make the best use of his social media which would benefit him in long run.
The issue with Ayush was that he lacked clarity about his own brand and Skillvalley’s brand on Twitter. He was confused about how he would connect with his audience on a deeper level without being promotional for his Startup
When we were chatting I got to know that he’s facing challenges about what type of content he must put out to maintain his brand value and spread the word around Skillvalley.
Starting with the discovery call we got to know each other better and jumped on the discussion- about how would the process look like, without giving in extra time.
We gamified the Consultation workshop to make it more fun.
No more than 10 questions were looked into which were specified in 4 categories:
