Client name: Aquib Jawed
Profession: Fullstack Developer at Fueler.io
Project Duration: 45 days
Aquib Jawed is an example of an extremely hardworking professional, managing FrontEnd development at a Startup called Fueler.io which helps opportunity seekers to land 10x better opportunities using this platform where you get to upload your proof of work in an organised manner and show it to your potetial client.
In this duration of 45 days project focused on getting more signups on the platform, selecting certain strategies which do not demand for extra dime or time of my client was the main purpose.
My role was primarily as a Social Media marketer and personal brand manager, carrying out activities to maintain and improve the social reputation on Twitter while putting out quality content to crack that social and convert qualified leads.
Problem: The biggest challenge for my client was to actually invest time in building a loyal community around his own personal brand and build awareness about Fueler within this community
Challenge: Initially, my goal was to create a strong presence on Twitter for Aquib’s
profile, attract new, relevant connections and keep a high level of engagement with them. Later, we accepted our next challenge — use his profile to drive users.
We started by identifying the target audience. The goal was to reshape the existing image of prospects (those who were in the Development industry seeking opportunities ) into characteristics that match Twitter search so that we can precisely target them in the future. Along with a few brand strategy which helps us align the foundation of his personal brand with Company’s purpose,
The next step was polishing the profile. The texts, visuals and the overall structure needed to be in the best shape possible, so that people would be more likely to connect with Aquib
Instead of blindly pushing the follow button, we opened their profile, made sure that person is worth following and connecting with (profile is not empty, shows some activity in the relevant industry).
By doing this daily, we had already achieved great results in the first 20 days. At this point, we started a more active approach, which also included engagement in the news feed.
This part was very straightforward, we were going through updates posted by Tommy’s connections and liked/commented the most relevant/interesting ones. This helped us to achieve higher profile views, which in turn meant a higher profile ranking.
Once the profile was all set, we started to connect with the selected individuals who matched our search criteria. Every day we were going through the search and checked the prospects who were listed there.
It was the time to start building credibility around the profile and show Aquib’s expertise in Fullstack development. We started to focus on sharing relevant content with CTA’s to signup for Fueler. This resulted in hundreds of views for each update and surely helped to get some extra attention.
Now, we were all ready for our final step — lead generation. At this point, we had a strong profile with a good amount of activity and attention from customers. Every day we were connecting with dozens of prospects, engaged in conversation with them and nurtured them into costumers that were interested in Fueler.io
This was a major project, and we had a good amount of time with a very great product from the client’s side. It started with a simple task, to “improve the profile” and ended with long-lasting cooperation which evolved into a lead generation campaign using that profile.
Your personal brand is not just about gaining followers but getting qualified leads too. It is about your digital presence and the ROI you get out of it. Being a seasoned professional, Aquib understands the importance of building this presence using different media.
Besides that, you should pay attention to Bringing qualified leads through your personal brand asap.
Checkout other Case studies at: fueler.io/fatimalji
©️ Info displayed above is copyright reserved by Fatima Alji
